Privacy Policy

1. Introduction

Relay (“we,” “our,” or “us”) is operated by Veritel Inc. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Shopify application and related services (collectively, the “Service”).

By using the Service, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use the Service.

2. Information We Collect

Information from Shopify

When you install Relay, we access certain data from your Shopify store, including:

• Store name, URL, and contact information
• Product catalog data (names, descriptions, prices, images)
• Store policies (shipping, returns, FAQs)
• Abandoned cart data (cart contents, customer contact info)
• Order data related to recovered carts

Customer Information

When customers interact with Relay via SMS, we collect:

• Phone numbers associated with abandoned carts
• SMS message content (conversations between Relay and customers)
• Opt-in and opt-out preferences

Usage Data

We automatically collect certain information when you use the Service:

• Device and browser information
• IP address and approximate location
• Pages viewed and features used within the dashboard
• Performance metrics (recovery rates, engagement rates)

3. How We Use Your Information

We use the information we collect to:

• Operate, maintain, and improve the Service
• Send AI-powered SMS messages to recover abandoned carts
• Train our AI models on your product data to generate accurate, personalized conversations
• Provide analytics and reporting through your dashboard
• Communicate with you about your account and the Service
• Detect, prevent, and address technical issues and fraud
• Comply with legal obligations

4. How We Share Your Information

We do not sell your personal information. We may share information with:

• Service Providers: Third-party companies that help us operate the Service (e.g., SMS delivery providers, cloud hosting, AI model providers). These providers are contractually required to protect your data.
• Legal Requirements: When required by law, subpoena, or legal process.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.

5. Data Security

We implement industry-standard security measures to protect your data, including encryption in transit (TLS) and at rest (AES-256), access controls, and regular security audits. We maintain SOC 2 Type II compliance.

6. Data Retention

We retain your data for as long as your account is active or as needed to provide the Service. Conversation data is retained for 90 days after the conversation ends. Upon account deletion, we remove your data within 30 days, except where retention is required by law.

7. SMS and TCPA Compliance

Relay complies with the Telephone Consumer Protection Act (TCPA) and all applicable SMS regulations. We only send messages to customers who have provided consent through your Shopify store's checkout process. Customers can opt out at any time by replying STOP.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you
• Correct inaccurate personal data
• Delete your personal data
• Object to or restrict processing of your data
• Data portability

To exercise these rights, contact us at privacy@getrelay.to.

9. Children's Privacy

The Service is not intended for children under 13. We do not knowingly collect personal information from children under 13.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the “Last updated” date.

11. Contact Us

If you have questions about this Privacy Policy, please contact us at:

Veritel Inc.
Email: privacy@getrelay.to